Gaming is here and Five Below wants in! Five Below promises to bring the expensive world of gaming to everyone for an affordable price through a partnership with Kyle (Bugha) Giersdorf, Fortnite world cup champion.
Landing Page
Digital Assets
Store Signage
Social Ads
Product Photography
Lead Designer
Figma
Photoshop
Lightroom
Html + CSS
JIRA
1 Graphic Designer
1 Copy Writer
1 Photographer
Bugha
3 Months
Gaming is an expensive sport. How does a bargain store enter this space? The product needs to be affordable but presented in a way that emphasizes quality.
Enhance Bugha's existing branding in way that still feels Five Below. Blend high end gaming gear with the amazing value only Five Below can bring.
Ramping up our paid social with a mix of product, lifestyle and motion, drove millions of impressions and and a 200% comp on our new ecommerce website YoY.
We promoted this partnership with an in-store event followed by a series of videos from Kyle (Bugha) where he spoke to and engaged with fans. The excitement drove fans to purchase on the spot and have Bugha autograph items in store.
Most successful brand partnership in Five Below company history.
Launch was the biggest sales week of the year.
5th best sales week in company history.
Millions of impressions across paid and organic social.
Engagement hit an all time high for the company.
contact@davidbuceta.com