Landing page design
A full page design does not rely on individual assets to tell the full story. It's a journey down the page, an experience for the viewer. Certain points are intended to be the focus while others are the support.
Way beyond single asset design, I build large experiences across a wide range of requirements.
Dynamic layouts
Built for desktop and mobile
When developing layouts, I created a number of them that would not only work well on desktop, but would translate well over to mobile. Dynamic is the name created that represented the movement of these module layouts.
A feature with support
Another highlight of these options is the ability to have a Feature along with supporting assets within the same module. This built tension in every moment of the page, while model imagery, copy, and product photography moved the customer along the page.
Homepage
Five Below's customer showed a tendency to browse on mobile, mostly checking categories featured in emails and social ads. However, an overwhelming number of customers would check out on desktop. This allowed for opportunity to increase conversions on mobile and learn from our customer's desktop behaviors.
Thrive
The philanthropic efforts of Five Below went unnoticed for years, mainly because Five Below chose not to advertise it. Millions of dollars worth of backpacks and school supplies are donated every year. When the decision was made to publicize this work, we had to develop a name that fit: Thrive. Five Below helps kids in all walks of life Thrive. These pages created a mini site that is information heavy but supplemented with plenty of imagery to liven it up.
A personal brand for pet people
As one of the few online pet medication suppliers, along with all your pet's needs, Pet360 had a strong online following. A main priority was to show a variety of pets. Many of the featured pets were from our in house team and photoshoots. The brand was built in a personal way and that translated to the customer.
Let's make something good.
Open to senior digital and graphic design roles and projects. Email is the fastest way to reach me.